Thoughts
Insights, stories, and updates on autonomous SEO, AI search, and what it actually takes to grow organic search.
Finding alpha is the most valuable skill in SEO and AI search
Systematically finding alpha, a durable edge over competitors, is the most valuable skill in SEO and AI search. Here's a breakdown of the four strategies to find it.
Thenuka Karunaratne
OpenAI and Anthropic don't care about GEO or AEO
Despite everyone touting the rise of GEO/AEO and the death of SEO, OpenAI and Anthropic are hiring SEO leads and haven't endorsed either term.
Thenuka Karunaratne